WILLIAMS ARTISAN BREAD & ESPRESSO
William’s Artisan Bread & Espresso is a trusted family business with a passion for quality coffee and baked goods; serving up handcrafted award winning loaves, sourdoughs, baguettes, bagels and pastries.
William’s approached Owen Signs to overhaul their café and branding and create a brand and atmosphere that reflected the passionate, rustic, warm feeling of their delicious baked goods.
Owen Signs designed new branding to visualise the comforting and friendly ambiance of the café that also reflected the handcrafted and rustic style of baking. Our design took visual cues from earthy, natural textures and raw materials to express the handcrafted, rustic atmosphere of the bakery. Imagery used had human elements or movement to add personality, and used warm tones to reflect the warmth of the bakery and baked goods.
The café culture is competitive and it was paramount that the signage and shop fitout of William’s Artisan Bread & Espresso was attention grabbing whilst still upholding the feel of the brand. We carried the natural textures and raw materials throughout the shopfit, using materials such as raw construction board, recycled bricks, chalkboards and form ply. To uphold the handcrafted atmosphere of the bakery the signage was created from 3D engraved plywood, which gave a homely result. Modular chalkboard tiles were used for the menu/promotions wall as they are easy to update and change, and still reflected the handcrafted feel created for the brand.
Owen Signs recognised the importance of the branding for William’s Artisan Bread & Espresso to feel handcrafted, rustic and warm to best embody the bakery and café. Attention has been paid to carry this throughout every aspect of the brand from logo and stationery design, to shop fitout and signage.