The Inenco Group of businesses is a collective that hold a presence in almost all industrial and trade sectors within Australia. They are the nation’s leading supplier of bearings, transmission, seals, fasteners, tools and much more. Some of the businesses that form the Inenco Group include CBC Bearings, BSC, and Seal Innovations. Owen Signs proudly works together with the Inenco Group businesses to design signage rollouts and refreshment of their branches.
Owen Signs design signage for CBC Bearings who are the largest distributor of bearings, power transmission and industrial products in Australia. Our signage packages consist of design solutions for the rollout of new branches, and the updating of signage at existing branches. Following a style guide helps to keep signage across multiple branches nationwide consistent. We were able to assist with the design of a style guide for CBC Bearings that outlines brand applications and acts as a signage guide, outlining primary signage, supplier signage, window graphics, directory signage and internal signage. The design of the storefronts, a blue building with the yellow stripe, creates the look and feel of the brand. To achieve brand continuity across multiple branches strictly adhering to this level of consistency is important.
Owen Signs works alongside BSC, a bearings company that was first established in 1921, to design external signage packages. These signage packages involve designing the exterior signage for new branch rollouts as well as updating existing branches to reflect the new brand. Every building has a different fascia shape and size and it is important to acknowledge this whilst designing for exterior signage. Each element of the design, such as logos, taglines, services and window graphics, needs to be flexible to suit the building. Consistency is kept throughout the designs over many branches by using hierarchy, placement, materials and colour.
We also design, manufacture and install nationwide rollouts for Seal Innovations. Seal Innovations are importers and manufacturers of Australia’s largest range of hydraulic and pneumatic seals. As each Seal Innovations site is different it was important to establish key elements of the brand that needed to be displayed in the signage, such as the logo, suppliers and sales office information. Each different element is adjusted to fit the building whilst still maintaining the hierarchy of the signage.
As well as handling signage for the businesses that come under the Inenco Group, Owen Signs also designed, manufactured and installed the signage at the Inenco Head Office in Chullora. This project included both internal and external signage. The internal signage included product feature walls, supplier signs and privacy window film. The external signage featured fabricated letters for the fascia and pylon signage.