CHOPS HAIR BAR
SHOP AND BRAND DESIGN
Owen Signs worked with startup Chops Hair Bar, from concept through to completion, to create a brand and bring their ideas into a reality.
The unique salon operates out of the compact space of a supermarket kiosk – a pop up pocket sized hair bar of industry professional hairdressers using top-end products, delivering high quality cuts and styles at a good price.
It was paramount that the branding captured the essence of Chops Hair Bar. Working alongside Lee and Mikhali Nesbitt, the masterminds behind Chops, our design team came up with a brand that captured the welcoming feel and convenience offered by the salon. The salon takes rugged, down to earth design cues to appeal to guys and girls that want to indulge in a salon quality cut and hair treatment without the high-gloss ‘fashionista’ façade, we acheived through the use of matte black, copper fixtures, warm woody tones and soft imaging.
As Chops Hair Bar was a startup company the design of the kiosk façade and signage was budget conscious. Interchangeable modular blade signs were used to allow for seasonal updates.